Design means more than how something looks, because an attractive website still can be highly dysfunctional if visitors can’t easily find what they’re looking for or get bogged down in confusing content. Building a high-performance lead generation website means paying attention to much more than the outward appearance of the site, so businesses need to ensure their sites have all of the behind-the-scenes elements in place for it to succeed.
Here at Internet marketing service Straight North, we’ve spent a lot of time looking at what makes successful lead generation websites tick. We’ve identified five major categories all have in common: usability, mobile design, SEO, copywriting and conversion. Within each of these categories are several crucial elements that add up to websites that engage visitors, make it easy for them to find what they want and drive them to become customers. Few of these elements stand out on their own at first glance, but they all contribute to building a high-performance website in subtle but important ways.
The following presentation breaks down some of the most common elements that go into the design and construction of a high-performance lead generation website. Take a look and see if there are any elements that your site could use behind the scenes to enhance your already-attractive design.