How To Build A High-Performance Lead Generation Website

Design means more than how something looks, because an attractive website still can be highly dysfunctional if visitors can’t easily find what they’re looking for or get bogged down in confusing content. Building a high-performance lead generation website means paying attention to much more than the outward appearance of the site, so businesses need to ensure their sites have all of the behind-the-scenes elements in place for it to succeed.

Here at Internet marketing service Straight North, we’ve spent a lot of time looking at what makes successful lead generation websites tick. We’ve identified five major categories all have in common: usability, mobile design, SEO, copywriting and conversion. Within each of these categories are several crucial elements that add up to websites that engage visitors, make it easy for them to find what they want and drive them to become customers. Few of these elements stand out on their own at first glance, but they all contribute to building a high-performance website in subtle but important ways.

The following presentation breaks down some of the most common elements that go into the design and construction of a high-performance lead generation website. Take a look and see if there are any elements that your site could use behind the scenes to enhance your already-attractive design.

Disclosure: This post contains external affiliate links, which means I receive commission if you make a purchase using this link. The opinions on this page are my own and I don't receive additional bonus for positive reviews.
Brad Shorr

Brad Shorr Author

Brad Shorr is Director of Content Strategy at Straight North, an Internet marketing company in Chicago that specializes in SEO, PPC and web design. With more than 25 years of experience in sales and marketing, Shorr has been featured in top online publications including WebdesignerDepot, Forbes and Moz.


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