The internet is a graveyard of millions of blogs which started off well before the owners gave up. From professional thesis writers, marketers to fashion stylists, many expert bloggers would like to resurrect their platforms and continue connecting with their audiences while making money.
This article explores some tips to bring back your blog to life. However decrepit your blog looks, it can rise from the ashes like the mythical Phoenix if you implement these suggestions:
1. Carry Out An Evaluation Of The Blog
It is true you are passionate about your niche and the content you have is relevant but before you get carried away again, you need to assess your blog’s performance. Take time to figure out what went wrong the first time and create a list of the wrong moves and weaknesses afflicting the blog. You can only manage that, a good reason to audit the platform.
2. Clean up the Mess
There are innovative audit tools you can use to identify weaknesses on your blog. These tools identify the problems and suggest solutions you should apply. Such solutions include repairing broken pages, removing duplicate content, getting rid of spam, updating the CMS among other things.
3. Start Working On Search Rankings
If you want to resurrect your blog, you have to respond to changes in search engine rankings. Check the position of your blog on search engine result pages (SERPs) for your target keywords. Check the amount of traffic still coming in and check specific pages attracting traffic. Don’t let the poor rankings discourage you because there’s a lot you can do to improve things.
4. Review your Objectives
What was the initial reason behind launching the blog? Was your goal overambitious? Is there a new approach that can work better? Is the target audience still relevant? You need to review all these things to ensure you don’t fail again.
5. Create a Recovery Plan
Once you have identified major issues and reviewed your goal, you need to create a recovery strategy to get your blog back on its feet. Use (SMART) Specific, Measurable, Achievable, Relevant and Time-Oriented objectives.
6. Talk to the Audience
As part of the comeback plan, you need to talk to your audience, explain your silence and apologize. Re-engage with your audience in order to win back their respect and attention.
7. Do Market Research
Many blogs fail due to lack of insightful niche content and you should carry out market research to find what your target audience wants to read.
8. Redesign the Blog
Hire an experienced web designer and explain your vision for a blog redesign. The idea is to announce your comeback and capture readers’ attention.
9. Review Your Blog Content
Audit your blog content and find ways of improving it. You need to work on keywords too and update old content. Create new content too to engage with your reactivated audience.
10. Boost Your Social Media Presence
Social media is a wonderful tool for bloggers and it can work magic to resurrect your blog. Create a social media campaign and share helpful content to promote your blog and attract traffic. Announce your return and invite them to your blog.
Whether you run a homework service blog or any other niche blog, these tips will help revive your platform. Monitor the results regularly and share fresh and insightful content.