There is no reason at all why you shouldn't be making some money from your blog, be it from pay-per-click advertising or affiliate programs. However, in order to make any significant amount of income from your website, you will need to have as many visitors as possible. Most new visitors will ultimately come to your website from the search engines and, for this reason, you want to make sure that your site appears in the search results of Google and other search engines as much as possible. This means making some changes and optimizations to your site so that the search engines can more effectively index and categorize it. This process is known as SEO, or Search Engine Optimization. Following are some of the basic steps you should take to make your WordPress site more SEO-friendly. No advanced knowledge of Web design or coding is required.
1 – Choose a Suitable Theme
Due to its immense popularity around the world as an open-source content management system, there are literally thousands of themes available for WordPress. However, to get the most out of your site and to boost your number of readers to the max, you should use an SEO-friendly theme. While many theme designers might label their themes as SEO-friendly, you should not rely solely on these claims. SEO-friendly themes should use proper header and Meta tags and avoid unusual or complicated navigational features. Many themes place a high emphasis on appearance at the cost of SEO.
2 – Post Suitable Content
Unique and high-quality content as an absolute must. Google, as well as other search engines, are working more and more and more like human readers when they index and categorize websites. Low-quality, mass-produced content full of grammar and spelling errors will quickly get penalized. Likewise, duplicate content is heavily penalized by the search engines. Always make sure that you are providing original content for your blog. Write for human readers first and search engines second.
3 – Add a Sitemap
Adding a sitemap to your website will help the search engine crawlers to properly index the entire contents of your site. If you have a reasonable degree of familiarity with Web design and coding, you can quite easily prepare your own sitemap from scratch. However, it is easier to use a WordPress plugin to automatically generate a sitemap for your blog. You can search for available plugins by clicking the "Plugins" button in the sidebar of the WordPress dashboard.
4 – Use the All-In-One SEO Plugin
Go to the "Plugins" section of your WordPress dashboard and search for the "All-In-One SEO" plugin. Install and activate the plugin in the search results. This plugin provides some useful extra fields when you add a new page or blog post to your website. It provides you with a much higher degree of control over page titles and Meta tags than the basic WordPress settings do. You can also use this plugin to add an introduction to your post or page. This introduction will appear beneath the link to the page in the search results. The plugin also provides a field where you can enter various relevant key words and phrases.
5 – Use Key Words and Phrases in Your Posts
Before you write a blog post, think of one primary key phrase which is relevant to the content. To assist with keyword research, you can also use the free Google AdWords Keyword Tool. When you have chosen a keyword phrase, use it in your blog post several times. Ensure that it blends in naturally with the content of the article, however. Overusing keywords will only have a detrimental effect on your content. You should also place one instance of the keyword phrase in the page title and any Meta tags.